Culture

Our mobile-first strategy pays off – TELUS wins Best Mobile Experience at Canada Post Awards

September 25, 2014

This week TELUS won the Best Mobile Experience award for a large company at the third annual Canada Post E-commerce Innovation Awards. The Awards bring together the top people in Canadian e-commerce to celebrate the industry’s innovation, and honour companies that are transforming the Canadian retail space with their visionary e-commerce strategies.

I couldn’t have been more proud of the TELUS digital team and was honoured to represent them. Sitting in the audience I reflected on some of the key decisions we made, especially the choice to embrace and commit to mobile first. We were up against some great competition – MEC, Frank and Oak, Jean Machine and Hudson’s Bay – all of which have impressive mobile and responsive websites.

Watching all of the nomination videos, it was very clear that the thing that set us apart from our competition was our approach: how we engage our customers throughout the design process, validate it continuously to ensure we are creating value, and share everything through the TELUS digital blog. Engaging customers and sharing their ideas is an increasing trend we are seeing with other companies as well – including Nordstrom, Walmart and Gov.uk.

We’ve created the best possible mobile experience for our customers – and these awards are a great validation of that and a testament to the teams’ commitment to mobile first. We’re honoured by this award and we look forward to continuing to create industry-leading and compelling digital experiences for our customers.

About the awards

The Best Mobile Experience award recognizes the retailer that is providing customers with the best overall mobile shopping experience. Retailers entering this category offer a complete and easy-to-use commerce process that is seamless, intuitive and customer-friendly, and that provides customers with the information and control they need and want. Judges including industry experts, prominent entrepreneurs and homegrown thought leaders, looked for retailers making the best use of mobile technologies to keep customers engaged throughout the shopping process.

Winning online retailers included:

• Best Mobile Experience (Large) – TELUS
• Best E-commerce Shopping Experience – Aritzia
• Best Omni-channel Integration – Best Buy Canada Ltd.
• Best Customer/Community Outreach – MEC
• Consumer Champion Award – The Roasters Pack
• Canada Post E-commerce Innovator’s Award –Hudson’s Bay

Tim